Hyman Hendler immigrated to the United States from Russia. In 1900, he began selling millinery and ribbon from a pushcart in the melting pot of New York City, an area referred to as “the Lower East Side.” Hyman Hendler & Sons was established. Hyman married Sadie and eventually had their four children, Aaron, Harold, Gertrude and Norman who later joined the family business.

Eventually, the business moved to a loft in lower Manhattan and finally arrived at 67 West 38th Street, where we were for over 80 years, and now we are at our new location, in the heart of the millinery and garment center of New York, at 21 West 38th Street. Over one hundred years and three generations later, Hyman Hendler & Sons is providing the public with the world’s most unique and beautiful ribbons and trims.

Today, Michael Weisman continues Hendler’s long tradition of providing their customers with the finest quality ribbons and trims, as well as, personal service from a knowledgeable and creative staff. That is why Hendler’s is such a special place to shop.

Even Martha Stewart has called Hendler's “One of her favorite places to shop” and “if you can’t find it at Hendler’s, it just doesn't exist.”

We look forward to hearing from you soon.