Our History

Hyman Hendler immigrated to the United States from Russia.  In 1900,
he began selling millinery and ribbon from a pushcart in the melting pot of
New York City, an area referred to as “the Lower East Side.”  Hyman
Hendler & Sons was established.  Hyman married Sadie and eventually
had their four children, Aaron, Harold, Gertrude and Norman who later joined the family business.

Eventually, the business moved to a loft in lower Manhattan and finally arrived at its present location, in the heart of the millinery and garment center of New York., at 21 West 38th Street, where it has been since the 1930’s.

One hundred seven years and three generations later, Hyman Hendler & Sons is providing the public with the world’s most unique and beautiful ribbons and trims.

 Our storefront


Today, Michael Weisman continue Hendler’s long tradition of providing their customers with the finest quality ribbons and trims, as well as, personal service from a knowledgeable and creative staff.  This makes Hendler’s a special place to shop.

Even Martha Stewart has called Hendlers “One of her favorite places to shop” and “if you can’t find it at Hendler’s, it just doesn’t exist.”

See our "Contact Us" page for details on how to reach us. We look forward to hearing from you soon.